Last week I succumbed to peer pressure – I joined the 1.71 billion active FACEBOOK users. For 12 years, since its founding in 2004, I resisted joining Facebook and suffered much humiliation and ridicule from family and friends.
With regard to Facebook, I have seen abuse, addiction and distraction that cannot possibly honor God. However, given that this is a watershed year at CHA in terms of the need for enrollment growth and a fiscal turnaround, I want to be part of the solution. Using social media is part of the solution.
As a political scientist I have observed how powerful social media has become in local, state and federal elections. The Christian Heritage Academy Board of Directors and its Marketing Commission are taking steps to make sure CHA is not the best kept secret on the North Shore. CHA is using social media to share and strengthen our partnership with III John 4 parents:
“I could have no greater joy than to hear that my children are following the truth.”
The CHA year verse is II Chronicles 16:9, which says:
“For the eyes of the Lord run to and fro throughout the whole earth, to give strong support to those whose heart is blameless toward him.”
How does one put our year verse in juxtaposition with Facebook, given the potential negatives? Here is my Dr. Roth plan for managing Facebook:
I plan to spend less time (much less time) on social media than the 50-minute national average.
I plan to encourage CHA Alumni through Facebook. I came to CHA from a school that was started before the Civil War and the Pony Express, but had no idea where most of their alumni were. We helped change that, and we can do the same at CHA.
I plan to share the Gospel the Good News through Facebook. I have family members, friends and former students who do not have a relationship with God.
I plan to use Facebook to expand my prayer ministry. While I have much to learn about how Facebook works, I do know prayer is the key to revival and the change needed at CHA.
What a difference we all could make if we all use Facebook for God’s Glory alone — Soli Deo Gloria!